Mail merge can be a frustrating task for most MS Word users. If an address has the variable “FirstName” available, it will be used otherwise “Friend” would be used. If you know some recipients will have the variable “First Name” while others will not, you can set a fallback value to use when personalization variables are blank. You can also save your emails as drafts before sending them for a double check! It provides a dropdown menu in the Settings panel to insert personalization variables. ![]() GMass Chrome extension lets you work directly from the Gmail interface to eliminate tag mismatch issues. ![]() In the event that your personalization tags are mismatched and you have hundreds of recipients, you could end up sending something like this: If you’re looking for a complete mail merge suite with an easy Gmail integration, then take a look at GMass. This integration also allows for the values to stay intact, ensuring accurate formats of numbers, currency, percentages, and zip codes. The integration of GMass with Gmail and Google spreadsheets keeps the formatting intact which is difficult to achieve with the MS Word mail merge process. GMass eliminates the most common formatting issues associated with mail merges in MS Excel and Word by leveraging G-Suite (Google Workplace) strengths.
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